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User involvement in the partner program of the educational social network
January 17, 2015 Β· Declared Dead Β· π arXiv.org
"No code URL or promise found in abstract"
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Authors
Ilya V. Osipov, Anna Y. Prasikova, Alex A. Volinsky
arXiv ID
1501.04156
Category
cs.HC: Human-Computer Interaction
Cross-listed
cs.CY
Citations
0
Venue
arXiv.org
Last Checked
5 months ago
Abstract
The paper describes experiments to attract active online system users to the partner program. The objective is to grow the number of users by involving existing system users in viral mechanics. Several examples of user motivation are given, along with the specific interface implementations and viral mechanics. Viral K-factor was used as the metrics for the resulting system growth assessment. Specific examples show both positive and negative outcomes. Growth of the target system parameters is discussed.
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