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The Influence of Commercial Intent of Search Results on Their Perceived Relevance
November 18, 2015 Β· Declared Dead Β· π iConference
"No code URL or promise found in abstract"
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Authors
Dirk Lewandowski
arXiv ID
1511.05810
Category
cs.IR: Information Retrieval
Citations
28
Venue
iConference
Last Checked
4 months ago
Abstract
We carried out a retrieval effectiveness test on the three major web search engines (i.e., Google, Microsoft and Yahoo). In addition to relevance judgments, we classified the results according to their commercial intent and whether or not they carried any advertising. We found that all search engines provide a large number of results with a commercial intent. Google provides significantly more commercial results than the other search engines do. However, the commercial intent of a result did not influence jurors in their relevance judgments.
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