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The Accuracy of the Demographic Inferences Shown on Google's Ad Settings
August 22, 2018 Β· Declared Dead Β· π WPES@CCS
"No code URL or promise found in abstract"
Evidence collected by the PWNC Scanner
Authors
Michael Carl Tschantz, Serge Egelman, Jaeyoung Choi, Nicholas Weaver, Gerald Friedland
arXiv ID
1808.07549
Category
cs.CR: Cryptography & Security
Citations
25
Venue
WPES@CCS
Last Checked
5 months ago
Abstract
Google's Ad Settings shows the gender and age that Google has inferred about a web user. We compare the inferred values to the self-reported values of 501 survey participants. We find that Google often does not show an inference, but when it does, it is typically correct. We explore which usage characteristics, such as using privacy enhancing technologies, are associated with Google's accuracy, but found no significant results.
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