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A Framework for App Store Optimization
May 28, 2019 Β· Declared Dead Β· π International Journal of Interactive Mobile Technologies
"No code URL or promise found in abstract"
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Authors
Artur Strzelecki
arXiv ID
1905.11668
Category
cs.IR: Information Retrieval
Citations
10
Venue
International Journal of Interactive Mobile Technologies
Last Checked
4 months ago
Abstract
In this paper a framework for app store optimization is proposed. The framework is based on two main areas: developer dependent elements and user dependent elements. Developer dependent elements are similar to factors in search engine optimization. User dependent elements are similar to activities in social media. The proposed framework is modelled after downloading sample data from two leading app stores: Google Play and Apple iTunes. Results show that developer dependent elements can be better optimized. Names and descriptions of mobile apps are not fully utilized.
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