Using Structured Representation and Data: A Hybrid Model for Negation and Sentiment in Customer Service Conversations

Twitter customer service interactions have recently emerged as an effective platform to respond and engage with customers. In this work, we explore the role of negation in customer service interactions, particularly applied to sentiment analysis. We define rules to identify true negation cues and scope more suited to conversational data than existing general review data. Using semantic knowledge and syntactic structure from constituency parse trees, we propose an algorithm for scope detection that performs comparable to state of the art BiLSTM. We further investigate the results of negation scope detection for the sentiment prediction task on customer service conversation data using both a traditional SVM and a Neural Network. We propose an antonym dictionary based method for negation applied to a CNN-LSTM combination model for sentiment analysis. Experimental results show that the antonym-based method outperforms the previous lexicon-based and neural network methods.