A Case Study on Video Color Transfer: Exploring User Motivations, Expectations, and Satisfaction

Multimedia and creativity software products are being used to edit and control various elements of creative media practices. These days, the technical affordances of mobile multimedia devices and the advent of high-speed 5G internet access mean that these abilities are simpler and more readily available to be harnessed by mobile applications. In this paper, using a prototype application, we discuss how potential users of such technology are motivated to use a video recoloring application and explore the role that user expectation and satisfaction play in this process. By exploring this topic and focusing on the human-computer interaction, we found that color transfer interactions are driven by several intrinsic motivations and that user expectations and satisfaction ratings can be maintained via clear visualizations of the processes to be undertaken. Furthermore, we reveal the specific language that users use to communicate video recoloring when regarding user motivations, expectations, and satisfaction. This research provides important information for developers of state-of-art recoloring processes and contributes to dialogues surrounding the users of mobile multimedia technology in practice.