The Role and Potentials of Field User Interaction Data in the Automotive UX Development Lifecycle: An Industry Perspective

July 21, 2020 Β· Declared Dead Β· πŸ› International Conference on Automotive User Interfaces and Interactive Vehicular Applications

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Authors Patrick Ebel, Florian Brokhausen, Andreas Vogelsang arXiv ID 2007.10884 Category cs.HC: Human-Computer Interaction Citations 14 Venue International Conference on Automotive User Interfaces and Interactive Vehicular Applications Last Checked 4 months ago
Abstract
We are interested in the role of field user interaction data in the development of IVIS, the potentials practitioners see in analyzing this data, the concerns they share, and how this compares to companies with digital products. We conducted interviews with 14 UX professionals, 8 from automotive and 6 from digital companies, and analyzed the results by emergent thematic coding. Our key findings indicate that implicit feedback through field user interaction data is currently not evident in the automotive UX development process. Most decisions regarding the design of IVIS are made based on personal preferences and the intuitions of stakeholders. However, the interviewees also indicated that user interaction data has the potential to lower the influence of guesswork and assumptions in the UX design process and can help to make the UX development lifecycle more evidence-based and user-centered.
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