Methodology for design of templates of text communication messages for software marketing

December 28, 2020 Β· Declared Dead Β· πŸ› Journal of Physics: Conference Series

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Authors E. K. Malakhovskaya, Y. P. Ekhlakov, P. V. Senchenko, A. A. Sidorov arXiv ID 2101.01126 Category cs.HC: Human-Computer Interaction Citations 2 Venue Journal of Physics: Conference Series Last Checked 4 months ago
Abstract
A methodology is proposed for design of templates of text communication messages that are based on best practices of experts in software marketing, ideas of marketing, communication theory, copywriting, media linguistics, semiotics. Description of the subject area is based on conceptual modeling and production systems. For the purposes of testing, the methodology was used as the basis of a software product. Decision support recommender system for design of communication messages for software marketing.
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