Methodology for design of templates of text communication messages for software marketing
December 28, 2020 Β· Declared Dead Β· π Journal of Physics: Conference Series
"No code URL or promise found in abstract"
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Authors
E. K. Malakhovskaya, Y. P. Ekhlakov, P. V. Senchenko, A. A. Sidorov
arXiv ID
2101.01126
Category
cs.HC: Human-Computer Interaction
Citations
2
Venue
Journal of Physics: Conference Series
Last Checked
4 months ago
Abstract
A methodology is proposed for design of templates of text communication messages that are based on best practices of experts in software marketing, ideas of marketing, communication theory, copywriting, media linguistics, semiotics. Description of the subject area is based on conceptual modeling and production systems. For the purposes of testing, the methodology was used as the basis of a software product. Decision support recommender system for design of communication messages for software marketing.
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