Transfer of codebook latent factors for cross-domain recommendation with non-overlapping data

Recommender systems based on collaborative filtering play a vital role in many E-commerce applications as they guide the user in finding their items of interest based on the user's past transactions and feedback of other similar customers. Data Sparsity is one of the major drawbacks with collaborative filtering technique arising due to the less number of transactions and feedback data. In order to reduce the sparsity problem, techniques called transfer learning/cross-domain recommendation has emerged. In transfer learning methods, the data from other dense domain(s) (source) is considered in order to predict the missing ratings in the sparse domain (target). In this paper, we come up with a novel transfer learning approach for cross-domain recommendation, wherein the cluster-level rating pattern(codebook) of the source domain is obtained via a co-clustering technique. Thereafter we apply the Maximum Margin Matrix factorization (MMMF) technique on the codebook in order to learn the user and item latent features of codebook. Prediction of the target rating matrix is achieved by introducing these latent features in a novel way into the optimisation function. In the experiments we demonstrate that our model improves the prediction accuracy of the target matrix on benchmark datasets.