Measuring the Monetary Value of Online Volunteer Work

Online volunteers are a crucial labor force that keeps many for-profit systems afloat (e.g. social media platforms and online review sites). Despite their substantial role in upholding highly valuable technological systems, online volunteers have no way of knowing the value of their work. This paper uses content moderation as a case study and measures its monetary value to make apparent volunteer labor's value. Using a novel dataset of private logs generated by moderators, we use linear mixed-effect regression and estimate that Reddit moderators worked a minimum of 466 hours per day in 2020. These hours amount to 3.4 million USD a year based on the median hourly wage for comparable content moderation services in the U.S. We discuss how this information may inform pathways to alleviate the one-sided relationship between technology companies and online volunteers.