Analisis Kepuasan Pengguna Aplikasi Bintang Cash & Credit Menggunakan Metode End User Computing Satisfaction (EUCS)

The use of android application technology has advanced rapidly in recent years, making it one of the alternative media for distributing information in a variety of industries, including e-commerce, that consumers may access at any time and from any location. The Bintang Cash & Credit store in Palembang is one of the stores that has already used the Android application. In EUCS there are seven variables: content, accuracy, format, ease of use and timeliness, security, and speed of response. The data of this research were collected by distributing questionnaires to 95 respondents using a random sampling technique. Furthermore, the data obtained were processed using SPSS version 25 software. The data analysis method used was a quantitative analysis method using validity and reliability tests, classical assumption tests, multiple regression tests, and hypothesis testing. From the results of this study, there is a positive influence on the satisfaction of users of the Bintang Cash & Credit application.