The Impact of Generative AI on the Future of Visual Content Marketing

November 23, 2022 Β· Declared Dead Β· πŸ› arXiv.org

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Authors Shiva Mayahi, Marko Vidrih arXiv ID 2211.12660 Category cs.HC: Human-Computer Interaction Cross-listed cs.AI, cs.MM Citations 18 Venue arXiv.org Last Checked 4 months ago
Abstract
In today's world of marketing, it is necessary to have visually appealing content. Visual material has become an essential area of focus for every company as a result of the widespread availability of gadgets for mass communication and extended visual advancements. Similarly, artificial intelligence is also gaining ground and it is proving to be the most revolutionary technological advancement thus far. The integration of visual content with artificial intelligence is the key to acquiring and retaining loyal customers; its absence from the overarching marketing strategy of any production raises a red flag that could ultimately result in a smaller market share for that company.
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