Evaluating and Addressing Fairness Across User Groups in Negative Sampling for Recommender Systems

Recommender systems trained on implicit feedback data rely on negative sampling to distinguish positive items from negative items for each user. Since the majority of positive interactions come from a small group of active users, negative samplers are often impacted by data imbalance, leading them to choose more informative negatives for prominent users while providing less useful ones for users who are not so active. This leads to inactive users being further marginalised in the training process, thus receiving inferior recommendations. In this paper, we conduct a comprehensive empirical study demonstrating that state-of-the-art negative sampling strategies provide more accurate recommendations for active users than for inactive users. We also find that increasing the number of negative samples for each positive item improves the average performance, but the benefit is distributed unequally across user groups, with active users experiencing performance gain while inactive users suffering performance degradation. To address this, we propose a group-specific negative sampling strategy that assigns smaller negative ratios to inactive user groups and larger ratios to active groups. Experiments on eight negative samplers show that our approach improves user-side fairness and performance when compared to a uniform global ratio.