Inferring Individual Direct Causal Effects Under Heterogeneous Peer Influence

Causal inference in networks should account for interference, which occurs when a unit's outcome is influenced by treatments or outcomes of peers. Heterogeneous peer influence (HPI) occurs when a unit's outcome is influenced differently by different peers based on their attributes and relationships, or when each unit has a different susceptibility to peer influence. Existing solutions to estimating direct causal effects under interference consider either homogeneous influence from peers or specific heterogeneous influence mechanisms (e.g., based on local neighborhood structure). This paper presents a methodology for estimating individual direct causal effects in the presence of HPI where the mechanism of influence is not known a priori. We propose a structural causal model for networks that can capture different possible assumptions about network structure, interference conditions, and causal dependence and enables reasoning about identifiability in the presence of HPI. We find potential heterogeneous contexts using the causal model and propose a novel graph neural network-based estimator to estimate individual direct causal effects. We show that state-of-the-art methods for individual direct effect estimation produce biased results in the presence of HPI, and that our proposed estimator is robust.