Inverse Learning with Extremely Sparse Feedback for Recommendation

Modern personalized recommendation services often rely on user feedback, either explicit or implicit, to improve the quality of services. Explicit feedback refers to behaviors like ratings, while implicit feedback refers to behaviors like user clicks. However, in the scenario of full-screen video viewing experiences like Tiktok and Reels, the click action is absent, resulting in unclear feedback from users, hence introducing noises in modeling training. Existing approaches on de-noising recommendation mainly focus on positive instances while ignoring the noise in a large amount of sampled negative feedback. In this paper, we propose a meta-learning method to annotate the unlabeled data from loss and gradient perspectives, which considers the noises in both positive and negative instances. Specifically, we first propose an Inverse Dual Loss (IDL) to boost the true label learning and prevent the false label learning. Then we further propose an Inverse Gradient (IG) method to explore the correct updating gradient and adjust the updating based on meta-learning. Finally, we conduct extensive experiments on both benchmark and industrial datasets where our proposed method can significantly improve AUC by 9.25% against state-of-the-art methods. Further analysis verifies the proposed inverse learning framework is model-agnostic and can improve a variety of recommendation backbones. The source code, along with the best hyper-parameter settings, is available at this link: https://github.com/Guanyu-Lin/InverseLearning.