Content-Localization based System for Analyzing Sentiment and Hate Behaviors in Low-Resource Dialectal Arabic: English to Levantine and Gulf

Even though online social movements can quickly become viral on social media, languages can be a barrier to timely monitoring and analyzing the underlying online social behaviors (OSB). This is especially true for under-resourced languages on social media like dialectal Arabic; the primary language used by Arabs on social media. Therefore, it is crucial to provide solutions to efficiently exploit resources from high-resourced languages to solve language-dependent OSB analysis in under-resourced languages. This paper proposes to localize content of resources in high-resourced languages into under-resourced Arabic dialects. Content localization goes beyond content translation that converts text from one language to another; content localization adapts culture, language nuances and regional preferences from one language to a specific language/dialect. Automating understanding of the natural and familiar day-to-day expressions in different regions, is the key to achieve a wider analysis of OSB especially for smart cities. In this paper, we utilize content-localization based neural machine translation to develop sentiment and hate classifiers for two low-resourced Arabic dialects: Levantine and Gulf. Not only this but we also leverage unsupervised learning to facilitate the analysis of sentiment and hate predictions by inferring hidden topics from the corresponding data and providing coherent interpretations of those topics in their native language/dialects. The experimental evaluations and proof-of-concept COVID-19 case study on real data have validated the effectiveness of our proposed system in precisely distinguishing sentiments and accurately identifying hate content in both Levantine and Gulf Arabic dialects. Our findings shed light on the importance of considering the unique nature of dialects within the same language and ignoring the dialectal aspect would lead to misleading analysis.