More than just a Tool: People's Perception and Acceptance of Prosocial Delivery Robots as Fellow Road Users

Service robots are increasingly deployed in public spaces, performing functional tasks such as making deliveries. To better integrate them into our social environment and enhance their adoption, we consider integrating social identities within delivery robots along with their functional identity. We conducted a virtual reality-based pilot study to explore people's perceptions and acceptance of delivery robots that perform prosocial behavior. Preliminary findings from thematic analysis of semi-structured interviews illustrate people's ambivalence about dual identity. We discussed the emerging themes in light of social identity theory, framing effect, and human-robot intergroup dynamics. Building on these insights, we propose that the next generation of delivery robots should use peer-based framing, an updated value proposition, and an interactive design that places greater emphasis on expressing intentionality and emotional responses.