The Relational Origins of Rules in Online Communities

Where do rules come from in online communities? While prior studies of online community governance in social computing have sought to characterize rules by their functions and enforcement practices, scholars have largely overlooked rule adoption and change. This study investigates how and why online communities adopt and change their rules. We conducted a grounded theory-based analysis of 40 in-depth interviews with community leaders from subreddits, Fandom wikis, and Fediverse servers, and identified seven processes involved in the adoption of online community rules. Our findings reveal that, beyond functional reasons like regulating behavior and solving problems, rules are also adopted and changed for relational reasons, such as signaling or reinforcing community legitimacy and identity to other communities. While rule change was often prompted by challenges during community growth or decline, change also depended on volunteer leaders' work capacity, the presence of member feedback mechanisms, and relational dynamics between leaders and members. The findings extend prior theories from social computing and organizational research, illustrating how institutionalist and ecological explanations of the relational origins of rules complement functional accounts. The results also support design recommendations that integrate the relational aspects of rules and rulemaking to facilitate successful governance across communities' lifecycles.