Analysis of LLM Bias (Chinese Propaganda & Anti-US Sentiment) in DeepSeek-R1 vs. ChatGPT o3-mini-high

Large language models (LLMs) increasingly shape public understanding and civic decisions, yet their ideological neutrality is a growing concern. While existing research has explored various forms of LLM bias, a direct, cross-lingual comparison of models with differing geopolitical alignments-specifically a PRC-system model versus a non-PRC counterpart-has been lacking. This study addresses this gap by systematically evaluating DeepSeek-R1 (PRC-aligned) against ChatGPT o3-mini-high (non-PRC) for Chinese-state propaganda and anti-U.S. sentiment. We developed a novel corpus of 1,200 de-contextualized, reasoning-oriented questions derived from Chinese-language news, presented in Simplified Chinese, Traditional Chinese, and English. Answers from both models (7,200 total) were assessed using a hybrid evaluation pipeline combining rubric-guided GPT-4o scoring with human annotation. Our findings reveal significant model-level and language-dependent biases. DeepSeek-R1 consistently exhibited substantially higher proportions of both propaganda and anti-U.S. bias compared to ChatGPT o3-mini-high, which remained largely free of anti-U.S. sentiment and showed lower propaganda levels. For DeepSeek-R1, Simplified Chinese queries elicited the highest bias rates; these diminished in Traditional Chinese and were nearly absent in English. Notably, DeepSeek-R1 occasionally responded in Simplified Chinese to Traditional Chinese queries and amplified existing PRC-aligned terms in its Chinese answers, demonstrating an "invisible loudspeaker" effect. Furthermore, such biases were not confined to overtly political topics but also permeated cultural and lifestyle content, particularly in DeepSeek-R1.