An Age-based Study into Interactive Narrative Visualization Engagement

Research has shown that an audiences' age impacts their engagement in digital media. Interactive narrative visualization is an increasingly popular form of digital media that combines data visualization and storytelling to convey important information. However, audience age is often overlooked by interactive narrative visualization authors. Using an established visualization engagement questionnaire, we ran an empirical experiment where we compared end-user engagement to audience age. We found a small difference in engagement scores where older age cohorts were less engaged than the youngest age cohort. Our qualitative analysis revealed that the terminology and overall understanding of interactive narrative patterns integrated into narrative visualization was more apparent in the feedback from younger age cohorts relative to the older age cohorts. We conclude this paper with a series of recommendations for authors of interactive narrative visualization on how to design inclusively for audiences according to their age.