Designing Wine Tasting Experiences for All: The role of Human Diversity and Personal food memory

This study investigates the design of inclusive wine-tasting experiences by examining the roles of human diversity and personal food memory. Through field studies conducted in various wine regions, we explored how Chinese visitors engage with wine-tasting activities during winery tours, highlighting the cross-cultural challenges they face. Our findings underscore the importance of experiencers' abilities, necessities, and aspirations (ANAs), the authenticity of wine tasting within the context of winery tours, and the use of personal food memories as a wine-tasting tool accessible to all. These insights lay the groundwork for developing more inclusive and engaging wine-tasting services, offering new perspectives for cultural exchange and sustainable wine business practices in China.