Performance Trade-offs of Optimizing Small Language Models for E-Commerce

Large Language Models (LLMs) offer state-of-the-art performance in natural language understanding and generation tasks. However, the deployment of leading commercial models for specialized tasks, such as e-commerce, is often hindered by high computational costs, latency, and operational expenses. This paper investigates the viability of smaller, open-weight models as a resource-efficient alternative. We present a methodology for optimizing a one-billion-parameter Llama 3.2 model for multilingual e-commerce intent recognition. The model was fine-tuned using Quantized Low-Rank Adaptation (QLoRA) on a synthetically generated dataset designed to mimic real-world user queries. Subsequently, we applied post-training quantization techniques, creating GPU-optimized (GPTQ) and CPU-optimized (GGUF) versions. Our results demonstrate that the specialized 1B model achieves 99% accuracy, matching the performance of the significantly larger GPT-4.1 model. A detailed performance analysis revealed critical, hardware-dependent trade-offs: while 4-bit GPTQ reduced VRAM usage by 41%, it paradoxically slowed inference by 82% on an older GPU architecture (NVIDIA T4) due to dequantization overhead. Conversely, GGUF formats on a CPU achieved a speedup of up to 18x in inference throughput and a reduction of over 90% in RAM consumption compared to the FP16 baseline. We conclude that small, properly optimized open-weight models are not just a viable but a more suitable alternative for domain-specific applications, offering state-of-the-art accuracy at a fraction of the computational cost.